"You need to be aware of what others are doing, applaud their efforts, acknowledge their successes, and encourage them in their pursuits. When we all help one another, everybody wins."
– Jim Stovall
Branding and Digital Presence are important subjects that any company should invest in. Market Research, Competitor Analysis, and Content Audits are only some of the ways you can find insight into the Human-Centered Question:
What Does Your Consumer Want?
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Take a look at some of the Companies and Projects I have worked with
Marketing and Programming Coordinator​
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Sage Corps is a global entrepreneurship program that sends top college students to intern abroad with startups. The entrepreneurial study abroad program provides students the opportunity to step out of the classroom to tackle real problems and build real solutions alongside CEOs, CTOs, and CMOs. Experience is the new classroom.
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• I designed and executed comprehensive marketing plans for social media, Google Search Optimization, email marketing, and paid advertising based on customer insight and Google Analytics.
• I utilized organic and paid digital marketing tools including Google AdWords, Facebook, Instagram, Twitter LinkedIn, and TikTok.
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•I created and managed content and marketing materials across the company website, social media channels, and third-party platforms.
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• I reviewed students through the admissions process of the online application, video interview, and enrollment (based on program enrollment goals/targets).
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• I coordinated and facilitated events for the remote programs for enrolled students and university partners.
Marketing Design Intern​
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OrgAnalytix combines Machine Learning technology with Network Analytics to provide managers with actionable detailed insights faster than other HR tools in the market (such as engagement surveys, behavioral studies, or personality tests) to create dynamic and diverse teams.
• I conducted an audit for the website redesign.
• I created infographics, videos, and profiles.
• I updated company messaging and design templates for future use.
Content Development Consultant ​
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LoyLap is a fin-tech company specializing in Payment Initiating Service Provision. LoyLap's mission is to help businesses grow through technology that brings them closer to their customers.
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As a loyalty company competing with industrial giants like Starbucks, Victoria's Secret, and Amazon, LoyLap needed to understand their market better and create content that would showcase their products and services.
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That's where I came in!
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• I performed market research to improve current system procedures for client satisfaction.
• I led a content audit of current company information and implemented a social media campaign to revitalize the presence and outreach to 1,000+ companies in the UK and internationally.
• I collaborated with UX and UI designers to generate market research for updates and advancements in products.
• I redesigned the website and produced merchant profiles to showcase partner Small and Medium Enterprises.
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Take a peek into my process as I work at the Guinness Enterprise Center.
Content Strategist​
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MyPath, a national nonprofit focused on paving economic pathways for low-income youth, to improve their online and market presence.
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Their mission is one that San Fransisco needs to improve its socio-economic inequality, but they needed a better way to share it.
• I completed a content audit and market analysis to increase client interest.
• I developed a year-long strategic approach to improve the company’s content.
• I drafted content samples and presented the strategy to MyPath to improve their online and market presence.
Event Organizer​
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The International Youth Conference is a yearly event hosted by the Apostolic Faith Church​. The mission is to enrich the faith of the attendees before the academic school year begins. The program welcomes over 200 young adults in the church branches from around the world and partners with mentors and ministers to advise them.
• I coordinated the locations of each session.
• I planned the schedule of the day.
• I prepared the materials necessary for the program's activities.
Event and Organizational Coordinator
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Each year, Vanderbilt University, a top-ranked institution in the United Sates, welcomes over 100,000 guests to its campus for various events and programs.
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As the Coordination Coordinator, I organized weekly events and group dismissals for programs including MOSAIC, Anchor Days, Counselor Conference, Black and Gold Days, and PreVU Days. This position is a partnership with the Office of Undergraduate Admissions, assisting with in-person correspondence between prospective students and their families and the university by providing informative tours of campus.
• I created the weekly schedule for 180 guides each semester and oversaw a budget of $16,000 for the organization to dispense among the guides as repayment for their services.
• I collaborated with admissions officers to create an annual schedule for the organization with 1 to 2 tours each day, ensuring every tour time was properly staffed. I appointed 12 captains to assist with organizing the tour times every week.
• I managed a Special Status account and an Additional Advisory Period to keep guides who were unable to fulfill the organization's commitment motivated.
The Concorde, What If?
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What if renovations and modern considerations could be made to make a three-hour flight from New York, to London feasible?
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In a four-month design thinking project, my team reevaluated the system and identified potential improvements that could revitalize the Concorde.
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The BAC Concorde was a pioneer of high speed and optimization of flight reaching speeds above Mach 2.04 at over 60,000. Only 14 of the 20 planes built were commercially used when the Concorde was retired in 2003. The decision to fly passengers sub-sonically, the lack of maintenance support, and concerns from 9/11 grounded a flying luxury deemed "ahead of its time.”
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XJet Nanoparticle Printing
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Nanoparticle jetting will altar 3D printing for aerospace, medical, jewelry, auto, and dental industries.
The security in the Nanoparticle Jetting method developed by XJet would allow companies, like GE Aviation to change its production methods and create possibilities that before now, had been a figment of the imagination. In this sector, it is important to conduct research to understand the product climate and competition.
In an in-depth analysis of the industry and XJet's technology, my team and I compiled a potential strategy for their benefit.
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