As your business expands, retaining existing customers is just as important if not more so than gaining new customers. 65% of a company’s business actually comes from existing customers, not new ones. Repeat customers are already familiar with your product and now which items they prefer. It is easier to up sell a familiar customer on a customized product that a customer who does not know your offerings. Word of mouth by a loyal customer can generate new customers for you. Local feedback is a big factor in the life of your business. Customers love to give feedback and share with their family and friends about your establishment when they really like the service. A solid customer base allows them to become advocates of your brand in their daily lives as they visit your establishment. Zendesk (and Business2community) shares some methods that would help you build on your existing loyalty program and encourage customers to come back!
Quick List of Improvements:
Actively foster loyalty by using a rewards program.
Don’t let them forget you. Send notifications and promotions on a personalized schedule.
Offer buyers the luxury of choice with redemption items.
Redefine customer care to aid a customer when they are in need.
Delight your customers with special treats or surprise messages to remind them to visit.
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