Content Development Consultant ​

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LoyLap is a fin-tech company specializing in Payment Initiating Service Provision. LoyLap's mission is to help businesses grow through technology that brings them closer to their customers. 

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As a loyalty company competing with industrial giants like Starbucks, Victoria's Secret, and Amazon, LoyLap needed to understand their market better and create content that would showcase their products and services. 

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That's where I came in!

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• I performed market research to improve current system procedures for client satisfaction.

• I led a content audit of current company information and implemented a social media campaign to revitalize the presence and outreach to 1,000+ companies in the UK and internationally.

• I collaborated with UX and UI designers to generate market research for updates and advancements in products.

• I redesigned the website and produced merchant profiles to showcase partner Small and Medium Enterprises.

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Take a peek into my process as I work at the Guinness Enterprise Center.